What is Link Profile Analysis and Audit?

Link Profile Analysis and Audit can be defined as audit or analysis of your website back links to find the bad and good links. In most of time the inbound link audit is conducted by the SEO experts. Back link audit has got more importance after the Google Penguin updates where lot of the sites are under manual penalty for bad links. Link audit helps in finding unnatural, bad links which can be removed to make link profile clean